Our Story

Würzpott was founded in 2021 by Kubru GmbH & Co. KG in Waiblingen, Germany, and expanded into the U.S. market in July 2022. The company grew from a lifelong friendship between Markus Grau, Würzpott’s founder, and Sam Bassan, President of U.S. operations. They first met as children in Germany, where Sam’s parents were stationed with the U.S. Army. More than thirty years later, their shared passion for exceptional cuisine inspired them to bring premium-quality seasonings to American kitchens.

In April 2023, acclaimed celebrity chef Brian Duffy joined Würzpott as a partner, bringing decades of culinary experience and a passion for bold, unforgettable flavors. In October 2026, he expanded his partnership to include creating exclusive Würzpott recipes, with a growing collection designed to bring bold flavors and fresh inspiration to your kitchen.

At Würzpott, our mission is simple: to help home cooks create restaurant-quality meals with confidence and ease. Our premium seasonings are crafted from carefully selected, high-quality ingredients sourced from around the world and expertly blended in Germany. Made with 100% natural, vegan, and gluten-free ingredients, our blends are designed to deliver exceptional flavor in every jar. Through our innovative WASP (Würzpott Aroma Safe Process) technology, we help preserve freshness by removing nearly all oxygen from our packaging.

Our commitment extends beyond exceptional flavor. We use glass jars and metal lids to help reduce our environmental impact, and charitable giving remains an important part of our vision, with a particular focus on fighting global hunger.

Since launching in the United States in 2022, Würzpott has earned the trust of thousands of customers who share our passion for exceptional flavor. From our roots in Germany to kitchens across America, Würzpott continues to grow through a commitment to quality, culinary creativity, and the belief that extraordinary food begins with extraordinary flavor.